Chiquita to exit deciduous business!

October 16th, 2012

U.S. fruit company Chiquita Brands has told www.freshfruitportal.com it will be exiting its deciduous fruit business as part of a restructuring to boost profitability under new CEO Edward F Lonergan.
A company spokesperson said the structure rebalancing sought to transform Chiquita into a branded commodity operator by leveraging its economies of scale, iconic brand, core distribution, quality and customer service competencies.
“As a result and as a part of this new strategic direction, Chiquita will be exiting the deciduous business effective at the conclusion of the California growing season this fall,” the spokesperson said.
“While the deciduous business has been a part of the Company’s vision to expand its reach and impact, the transition is necessary to align efforts focusing on the core business”
A source close to www.freshfruitportal.com said it was possible the company would be closing its Hermosillo office in Mexico at the end of this month, however the company denied its Mexican business would be affected by the restructuring.
“Chiquita has ongoing business in Chile, Mexico and California which is not impacted.”
www.freshfruitportal.com