In Ecuador, the diversification
of markets for bananas is a public and private purpose. This project is
underway but it suffers from several missteps. The
main client of Ecuadorian bananas is the European Union (EU), while as a
country, Russia is the main one.
The target is to enter in non-traditional sites like Africa and the Middle East, not to depend on one or two destinations. There's even a map drawn up by the government, where it’s not mentioned “opening markets” but leading them.
Ecuadorian products are already in most of the world but in some cases, their participation is minimal. Agrees said Pompilio Espinoza, banana producer and entrepreneur, who in five years has traveled to various countries. And of those routes concludes that there are opportunities for Ecuadorian fruit but they are not exploited.
In his tour are Turkey, Iran, Romania, Hong Kong, Russia and several European countries. The first two visited as part of an official delegation, to the rest he has traveled independently to go to fairs.
High custom’s taxes are the main obstacle. In Turkey, importer must pay about $ 16 per box.
The Government seems to
have a viable alternative and great weight to China, the nation that pays 10%
tariff. According
to Pro Ecuador, China imported U.S. $ 4.4 billion last June of Ecuadorian
bananas, nearly equaling the amount of fruit imports by that country in all of
2011, which was $ 5 million.The target is to enter in non-traditional sites like Africa and the Middle East, not to depend on one or two destinations. There's even a map drawn up by the government, where it’s not mentioned “opening markets” but leading them.
Ecuadorian products are already in most of the world but in some cases, their participation is minimal. Agrees said Pompilio Espinoza, banana producer and entrepreneur, who in five years has traveled to various countries. And of those routes concludes that there are opportunities for Ecuadorian fruit but they are not exploited.
In his tour are Turkey, Iran, Romania, Hong Kong, Russia and several European countries. The first two visited as part of an official delegation, to the rest he has traveled independently to go to fairs.
High custom’s taxes are the main obstacle. In Turkey, importer must pay about $ 16 per box.
Months later, the presence of Ecuadorian Products is majority in Shanghai, Beijing and Guangzhou. Brands with greater market presence are Dole (Ecuador) and Favorita.
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