Retailer
becomes first to launch its grocery app for Google Glass to work alongside
shoppers’ Tesco online accounts.
Tesco has become the first retailer to launch a
version of its grocery app through Google Glass allowing customers to shop
hands-free.
Developed by Tesco Labs, the Tesco Grocery Glassware
lets shoppers who are wearing Google’s latest innovation to browse goods, view
nutritional information and add items to a shopping basket, without touching
anything.
It
works alongside customers’ Tesco.com grocery accounts, automatically adding
products to their online basket for them to review and order by computer,
tablet or mobile.
Tesco
said it has intentionally kept the app simple as it considers consumer response
to wearables and likelihood of increased demand.
“We
don’t envisage Glass becoming the new platform for shopping as its
functionality is different, and more immediate,” said Tesco Labs’ innovation
engineer, Pablo Coberly. “Instead, it compliments other devices and integrates
shopping into everyday life because products can be ordered or added as and
when customers realise they need replacing.”
“We’ve
intentionally kept functionality very basic given the early stages of customer
use of Glass. We’re keen to see how customers react to shopping with Glassware
and welcome feedback or suggestions from customers using Glass.”
Glass
users can install Tesco Grocery Glassware through MyGlass on their mobile
device or desktop.
Fruitnet.com
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